Why Marketers Must Care About Site Speed by William Toll, July 6, 2011  Comments The speed of a website may be one of the most overlooked factors which could drive additional leads, revenues and search engine rankings for your organization. The exponential increase in the Internet as a lead and revenue source in the last few years means it’s more important than ever to ensure your pages load fast. But few marketing professionals have focused on driving page load times down to the one or two seconds that the best websites are able to achieve. Perhaps that’s because there were few tools to assess benchmark and monitor website performance? Maybe it was because making websites faster is technically challenging? As technology and marketing teams become more closely aligned, there will be more budget, projects and vendors to assist in this important aspect of a successful website. To add some arguments in favor and kick off any business case/ROI studies for web performance optimization projects for you and your team, I wanted to list some of the benefits of a faster website here. Read more at searchenginewatch.com