E-Marketing Glossar

Referenzen Impressum Sitemap Kontakt

1 3 A B C D E F G H I J K L M N O P Q R S T U V W X _

1 1st Party Cookies

3 3rd Party Cookies

A Abbruchquote
Adclick
Adimpression
Adview
Adwords-Kampagne
Affilate Marketing
Affiliate
AJAX
Autoresponder

B B to B (Business to Business)
B to C (Business to Consumer)
Banner
Bannertauschdienste
Belegungseinheit
Blacklisting
Blog
Bookmark
Browser
Burn Out

C Call to action
Chat
Click
Click Through
Click Through Rate (CTR)
Clickstream
Cloaking
Content Swapping
Conversion
Conversion Funnel
Conversion Rate
Conversion Rate Optimierung
Cookie
CPC (Cost per Click)
CPO - Cost per Order

D Digitaler Mehrwert
Direct Conversion
Dynamisches HTML

E E-Business
E-Mail Marketing
E-Procurement
Eintragungsdienste
Electronic Commerce
Espotting / Miva

F Facebook
FAQ
Flash

G GFK-Online-Monitor
Google Adsense
Google Adwords
Google Adwords Professional
Google Analytics
Google Analytics $ Index
Google Analytics _utma-Cookie
Google Analytics _utmb-Cookie
Google Analytics _utmc-Cookie
Google Analytics _utmv-Cookie
Google Analytics _utmz-Cookie
Google Pagerank

H HIT
HTML - Hypertext Markup Language
Hyperlink

I Internet Katalog - Verzeichnis
Interstertial
IVW

K Key Performance Indicator (KPI)
Keyword Advertising
Keyword Analyse
Keyword-Dichte

L Landing Page
Lifetime Cookie
Link Popularity
Linklisten
Linktausch / Linkexchange
Listbroker
Logfile
Logfileanalyse

M Mailingliste
Mashup
Meta Description
Meta Tag
Microblogging

N Netiquette
Newsgroup
Newsletter
no-override

O OMDB
Online Dienst
Online Shop
Organische Listings

P Page View / Page Impression
Partnerprogramme / Affiliate Programs
Pay Per Click
Performance Marketing
Permission Marketing
Post Conversion

R Ranking
Redaktionssystem
Referer
Response
Robots.TXT

S SEO - Suchmaschinen Optimierung
Signatur
Social Media Optimzation
Soziale Netzwerke
Spamdexing
Spamfilter
Spamming
Suchmaschine

T Targeting
TCP-IP
Tracking
Twitter

U URI
URL
Usability

V Viral Marketing
Visit

W Warenkorb
Web 2.0
Web Analytics
Web Controlling
Webboard - Webforum
Webmonitoring
Webranking
Webring
Website Promotion
Webwasher